Achievements
- Product validated in the market with a first functional version exceeding 5,000 downloads.
- 42% increase in average session duration thanks to a user experience focused on clarity and expense tracking.
- 38% reduction in onboarding drop-off rate through simplified flows and a clear information architecture.
- Modular product structure that enabled easy evolution and integration of new features.
- Accessible and intuitive experience design that turned financial management into an everyday, educational process.