Achievements

  • 58% increase in visitor retention rate after the launch of the new website.
  • 31% improvement in average session duration.
  • Implementation of a unique visual identity with custom illustrations, tone, and style — enabling the brand to scale across packaging, social media, and merchandising while maintaining coherence.
  • Strengthened the emotional bond between pet owners and the BARF concept through a credible, educational, and emotionally engaging character.