Not all projects fail because of a lack of ideas; most fail because of a lack of structure. [ the empire } exists to solve that. It is a way of thinking about building digital projects in the real world, where design, technology, finance, people, and operations must align for things to truly work. Here, we bring together applied insight and practical experience on how to define objectives, organize resources, make decisions, design with intent, and turn strategy into systems that are executed, measured, and evolved without improvisation.
